Hello
Hi, I'm Chidinma Kalu
I am an innovative researcher with a knack for problem-solving using emerging technology, specifically AI, in e-commerce & consumer technology products.
PROJECTS
Portfolio
Explore my work across research, product design, and product management
DOVE: Evidence-Based VR Research
Evidence synthesis and interaction patterns for VR learning environments
DOVE (Design of Virtual Environments) consolidates research evidence and practical interaction patterns for VR navigation, presence, and learning outcomes. The work translates academic findings into implementation guidance teams can use when designing immersive experiences.
YourLiveFit
Digital fashion shows with AI-powered virtual try-on and live commerce
B2B-to-B2C platform enabling emerging fashion brands to showcase collections through digital fashion shows with integrated live commerce.
Flashback Customer Feedback Analysis (Memory Zone)
Analyzing user drop-off rates for Western Digital's cloud backup solution
Qualitative and quantitative analysis of customer reviews to improve drop-off rates when users were requested to plug in their USB drive after downloading the Flashback web app. The Flashback product provides cloud backup for customers with the Sandisk Ultra and Ultra-Fit drive.
What Are Those!?
The Shazam for Sneakers - AI-powered visual search for fashion
AI-powered visual search and authentication platform for sneakers and fashion items with 95% accuracy.
American Umma Case Study: How to personalize shopping in the age of the Coronavirus
Designing a customization platform for American Umma fashion brand
An 8-week UX research and design project exploring how to personalize shopping experiences during COVID-19
Active Shooter Tracking and Evacuation Routing for Survival (ASTERS)
NSF-funded AR emergency response system
National Science Foundation funded project developing intelligent systems for emergency response
Meta Smart Glasses Research
Confidential UX research for next-generation AR wearables
Comprehensive user research study exploring user behaviors and opportunities
Ring by Amazon Product Research
User insights for home security innovation
In-depth product research and usability studies for Ring's home security ecosystem
LiveYourChi
Performing Arts platform exploring the transatlantic history of Salsa dance
This projects is anthropological and dance exploration of dance styles, and music expressions that cover historical African dance styles like Bata dance drum, Sinte , afro cuban salsa, jazz and afrobeats
Publications
Selected research papers and contributions
About
Specialized in emerging technologies and human-centered research
Trusted By
Senior Consultant with 10+ years driving data-driven product decisions across AI, AR/VR, and smart home ecosystems at Meta, Amazon, Google. Proven track record delivering 300+ user growth, $77K weekly savings, and 14% conversion increases through strategic research and cross-functional leadership. Expert in mixed-methods research, statistical modeling, and translating insights into product strategy.
Thought Leadership & Content
Through LiveYourChi, I've established thought leadership in UX research and design by publishing comprehensive case studies that bridge academic rigor with practical application. My work focuses on demonstrating real-world research methodologies from problem definition through synthesis.
Notable achievements include the fashion retail personalization case study "How to personalize shopping in the age of Coronavirus" which reached 50K+ readers on Medium. I've published 10+ comprehensive UX case studies that serve the design community with actionable insights and proven research frameworks.
This content platform has successfully built thought leadership in the XR/AR product design space and has led to consulting opportunities and product leadership roles. I believe in sharing knowledge openly to help practitioners openly exchange insights, methodologies, and hard-won lessons from the field.
Areas of Expertise
Design Thinking
Human-centered design approach to solve complex problems and create innovative solutions
Product Strategy
Aligning business goals with user needs to deliver impactful product experiences
Stakeholder Management
Building consensus and driving alignment across cross-functional teams
Growth & Optimization
Data-driven strategies to scale products and maximize business outcomes
Skills & Expertise
Research Methods
Product & Strategy
AI & Emerging Tech
Data & Analytics
Tools & Platforms
Services
Research and consulting services in emerging technologies
UX Research
- User Interviews & Studies
- Ethnographic Research
- Survey Design & Analysis
- Usability Testing
XR/VR Consulting
- XR Strategy Development
- VR Experience Design
- Technology Assessment
- Prototype Development
Research Collaboration
- Study Design & Execution
- Data Analysis
- Publication Support
- Grant Writing
Get in Touch
Let's discuss research collaborations or consulting opportunities