Hello
Hi, I'm Chidinma Kalu.
I am an innovative researcher with a knack for problem-solving using emerging technology, specifically AI, in e-commerce & consumer technology products.
PROJECTS
Portfolio
Explore my work across research, product design, and product management
How to personalize shopping in the age of the Coronavirus
Designing a customization platform for American Umma fashion brand
An 8-week UX research and design project exploring how to personalize shopping experiences during COVID-19. Collaborated with American Umma, a fashion designer creating modern coverage options with modular mix-and-match items like veils, face-masks, gloves, and head coverings.
E-Commerce Personalization & 3D AR Try-On
Virtual fitting room experience with augmented reality
An innovative platform allowing users to personalize clothing according to their unique style and body measurements. Features cutting-edge AR technology that brings body measurements to life in a virtual try-on experience.
How does studying in VR with music affect retention?
Experimental research on immersive learning environments
An experimental study examining the impact of virtual reality learning environments combined with music on information retention and recall. Explored the intersection of spatial computing and cognitive psychology.
Evidence-based results of VR research
Contributed by the broader R&D community
A comprehensive meta-analysis synthesizing VR research findings from the broader research and development community. Analyzed 50+ peer-reviewed studies on VR effectiveness in training, education, and therapy.
Active Shooter Tracking and Evacuation Routing for Survival (ASTERS)
NSF-funded AR emergency response system
A National Science Foundation funded project developing intelligent systems for emergency response and evacuation during active shooter situations. Combines real-time threat tracking with AR wayfinding.
VR Exposure Therapy for PTSD Treatment
Immersive therapeutic environments for trauma recovery
Research collaboration developing controlled VR environments for exposure therapy in PTSD treatment. Created customizable scenarios allowing therapists to gradually expose patients to triggering stimuli in safe, controlled settings.
Mixed Reality Industrial Training Platform
Hands-on equipment training without physical risk
Enterprise MR training platform enabling workers to practice complex equipment operations in mixed reality. Combines real physical props with virtual overlays for realistic tactile feedback.
What Are Those!?
The Shazam for Sneakers - AI-powered visual search for fashion
AI-powered visual search and authentication platform for sneakers and fashion items. Built computer vision technology that could identify, authenticate, and recommend fashion products with 95% accuracy across 1M+ items.
YourLiveFit
Digital fashion shows with AI-powered virtual try-on and live commerce
B2B-to-B2C platform enabling emerging fashion brands to showcase collections through digital fashion shows with integrated live commerce. Features AI-powered virtual try-on, digital photoshoots, and livestream shopping capabilities focused on sustainable fashion.
LiveYourChi
Personal development platform for holistic wellness and self-discovery
Personal development and wellness platform focused on holistic self-improvement through UX research, product design insights, and mindfulness practices. Evolved into content platform sharing UX research case studies and design thinking methodologies.
Attires.ai
AI-powered fashion styling and outfit recommendation platform
Next-generation AI fashion platform combining computer vision, generative AI, and personal styling algorithms to provide personalized outfit recommendations and virtual wardrobe management. Building on lessons learned from What Are Those and YourLiveFit.
Publications
Selected research papers and contributions
About
Specialized in emerging technologies and human-centered research
Trusted By
Senior Consultant with 10+ years driving data-driven product decisions across AI, AR/VR, and smart home ecosystems at Meta, Amazon, Google. Proven track record delivering 300+ user growth, $77K weekly savings, and 14% conversion increases through strategic research and cross-functional leadership. Expert in mixed-methods research, statistical modeling, and translating insights into product strategy.
Areas of Expertise
Design Thinking
Human-centered design approach to solve complex problems and create innovative solutions
Product Strategy
Aligning business goals with user needs to deliver impactful product experiences
Stakeholder Management
Building consensus and driving alignment across cross-functional teams
Growth & Optimization
Data-driven strategies to scale products and maximize business outcomes
Skills & Expertise
Research Methods
Product & Strategy
AI & Emerging Tech
Data & Analytics
Tools & Platforms
Services
Research and consulting services in emerging technologies
UX Research
- User Interviews & Studies
- Ethnographic Research
- Survey Design & Analysis
- Usability Testing
XR/VR Consulting
- XR Strategy Development
- VR Experience Design
- Technology Assessment
- Prototype Development
Research Collaboration
- Study Design & Execution
- Data Analysis
- Publication Support
- Grant Writing
Get in Touch
Let's discuss research collaborations or consulting opportunities